Viv Fantin is the founder of Fantin Comes Alive - a well-established and successful national publicity and media relations company, which has overseen publicity and PR for major music events, festivals, award shows, concert tours and television events.
With a degree in Communications, Viv's post university career path began as a promotional assistant for Festival Records, a large independent record company.
She then became the first female to be promoted to the position of NSW Promotions Manager before eventually leaving the company to work as a management assistant to the successful multiple ARIA Award winning act The Cruel Sea.
The media and industry contacts made during these years allowed for a new career trajectory and she launched her own independent publicity company Fantin Comes Alive. Viv has represented many high profile local and international music artists and major festivals which have included the Big Day Out, Splendour In The Grass, Homebake, Livid and the Waveaid Tsunami Benefit Concert as well as high profile music industry events including the APRA Music Awards, ARIA Awards, ARIA # 1 Chart Awards, the Screen Music Awards, ART Music Awards and the ARIA Hall of Fame. This is in addition to handling publicity and media relations for more than 100 Australian and international touring artists such as The Strokes, You Am I, Powderfinger, Jet, Nick Cave and the Bad Seeds, Red Hot Chili Peppers, Henry Rollins, Lou Reed and many more.
Viv has also worked in both a media relations' capacity for subscription television music stations Channel [V] and MAX and as founding music producer for the ABC television youth music program Recovery.
In early 2001, Viv Fantin branched out to offer a media training service targeted directly to musicians. Based on more than 25 years of experience working with media and music artists from around the world, the media training program is geared towards artists who are interested in developing their authentic voice and style when giving media interviews.
The hands-on approach to these media training sessions is interactive and aims to instill confidence in those artists.
In 2006 Viv was invited by the Sydney Institute (TAFE) to teach the Certificate IV in Music Industry (Business). She taught the modules of Marketing and Promotions Product Promotion and Musical Event Operations to young people wanting to pursue a career in the Australian music industry.
Cut to 2014 when Viv began training as a coach and is now a certified accredited coach with a strong interest in working with people in the creative industries.
With a reputation for having strong relationships with the music industry community, Viv's priority is to be able to pass on these acquired skills (along with some new ones) to a new generation of artists (and the people working with them behind the scenes) who are finding their way in the Australian creative industries.